Google

Thursday, March 13, 2008

ADSENSE

Google AdSense, commonly just AdSense, is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.
Google uses its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.

Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). (The Mediabot is a separate crawler from the Googlebot that maintains Google's search index.)

Some webmasters work hard to maximize their own AdSense income. They do this in three ways:

1. They use a wide range of traffic generating techniques including but not limited to online advertising.
2. They build valuable content on their sites which attracts AdSense ads which pay out the most when they get clicked.
3. They use copy on their websites that encourage clicks on ads. Note that Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements".

AdSense for search

A companion to the regular AdSense program, AdSense for search lets website owners place Google search boxes on their pages. When a user searches the web or the site with the search box, Google shares any ad revenue it makes from those searches with the site owner. However the publisher is paid only if the ads on the page are clicked: Adsense does not pay publishers for mere searches.

CURRENCY

A currency is a unit of exchange, facilitating the transfer of goods and/or services. It is one form of money, where money is anything that serves as a medium of exchange, a store of value, and a standard of value. A currency is the dominant medium of exchange. To facilitate trade between currency zones, there are exchange rates, which are the prices at which currencies (and the goods and services of individual currency zones) can be exchanged against each other. Currencies can be classified as either floating currencies or fixed currencies based on their exchange rate regime. In common usage, currency sometimes refers to only paper money, as in coins and currency, but this is misleading. Coins and paper money are both forms of currency.

In most cases, each country has monopoly control over the supply and production of its own currency. Member countries of the European Union's Economic and Monetary Union are a notable exception to this rule, as they have ceded control of monetary policy to the European Central Bank.

In cases where a country does have control of its own currency, that control is exercised either by a central bank or by a Ministry of Finance. In either case, the institution that has control of monetary policy is referred to as the monetary authority. Monetary authorities have varying degrees of autonomy from the governments that create them. In the United States, the Federal Reserve System operates without direct interference from the legislative or executive branches. It is important to note that a monetary authority is created and supported by its sponsoring government, so independence can be reduced or revoked by the legislative or executive authority that creates it. However, in practical terms, the revocation of authority is not likely. In almost all Western countries, the monetary authority is largely independent from the government.

FOREX

The foreign exchange (currency or forex or FX) market exists wherever one currency is traded for another. It is by far the largest financial market in the world, and includes trading between large banks, central banks, currency speculators, multinational corporations, governments, and other financial markets and institutions. The average daily trade in the global forex and related markets currently is over US$ 3 trillion.[1]Market size and liquidity

The foreign exchange market is unique because of

* its trading volumes,
* the extreme liquidity of the market,
* the large number of, and variety of, traders in the market,
* its geographical dispersion,
* its long trading hours: 24 hours a day (except on weekends),
* the variety of factors that affect exchange rates.
* the low margins of profit compared with other markets of fixed income (but profits can be high due to very large trading volumesBanks

The interbank market caters for both the majority of commercial turnover and large amounts of speculative trading every day. A large bank may trade billions of dollars daily. Some of this trading is undertaken on behalf of customers, but much is conducted by proprietary desks, trading for the bank's own account.

Until recently, foreign exchange brokers did large amounts of business, facilitating interbank trading and matching anonymous counterparts for small fees. Today, however, much of this business has moved on to more efficient electronic systems. The broker squawk box lets traders listen in on ongoing interbank trading and is heard in most trading rooms, but turnover is noticeably smaller than just a few years ago

AFFILIATE

An affiliate is a commercial entity with a relationship with a peer or a larger entity.
* 1 Broadcast networks
* 2 Corporate structure
* 3 Electronic commerce
* 4 See also

Broadcast networks

In a radio network or Television network, an affiliate is a radio station or TV station that agrees to carry the broadcasts of, but is not owned by, the network. Usually, the stations are still responsible for the content (such as profanity) to some extent. An affiliate is not the same as an owned and operated station, which is owned by the network whose programming it carries.

Corporate structure

A corporation may be referred to as an affiliate of another when it is related to it but not strictly controlled by it, as with a subsidiary relationship, or when it is desired to avoid the appearance of control. This is sometimes seen with multinational companies that need to avoid restrictive laws (or negative public opinion) on foreign ownership.

Electronic commerce

Affiliate marketing

Affiliate marketing typically refers to an electronic commerce version of the traditional agent/referral fee sales channel concept. An e-commerce affiliate is a website which links back to an e-commerce site such as Amazon.com.

However, as the e-commerce continues to evolve, e-commerce affiliates are no longer restricted to website owners. Bloggers and members of different online community forums can be affiliates as well. Many emerging affiliate programs are now accepting bloggers and individuals, not necessarily webmasters, to be affiliates.

Affiliates can also be referred as publishers. Affiliate marketers don't necessarily have to be affiliate marketers specifically. Sometimes such marketers can actually be the e-commerce web site that actually sells the products and services. The advantage of this method of marketing is that it cuts out the middleman but it does require the affiliates to have a high degree of trust in the software and people behind the e-commerce web site in question.

WEB HOSTING

A web hosting service is a type of Internet hosting service that allows individuals and organizations to provide their own websites accessible via the World Wide Web. Web hosts are companies that provide space on a server they own for use by their clients as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for servers they do not own to be located in their data center, called colocation.
Types of hosting
A typical server "cage," commonly seen in colocation centres.

Hosting services limited to the Web:
* Free web hosting service: is free, (sometimes) advertisement-supported web hosting, and is often limited when compared to paid hosting.
* Shared web hosting service: one's Web site is placed on the same server as many other sites, ranging from a few to hundreds or thousands. Typically, all domains may share a common pool of server resources, such as RAM and the CPU. A shared website may be hosted with a reseller.
* Reseller web hosting: allows clients to become web hosts themselves. Resellers could function, for individual domains, under any combination of these listed types of hosting, depending on who they are affiliated with as a provider. Resellers' accounts may vary tremendously in size: they may have their own virtual dedicated server to a colocated server.
* Virtual Dedicated Server: dividing a server into virtual servers, where each user feels like they're on their own dedicated server, but they're actually sharing a server with many other users. The users may have root access to their own virtual space. This is also known as a virtual private server or VPS.
* Dedicated hosting service: the user gets his or her own Web server and gains full control over it (root access for Linux/administrator access for Windows); however, the user typically does not own the server. Another type of Dedicated hosting is Self-Managed or Unmanaged. This is usually the least expensive for Dedicated plans. The user has full administrative access to the box, which means the client is responsible for the security and maintenance of his own dedicated box.
* Managed hosting service: the user gets his or her own Web server but is not allowed full control over it (root access for Linux/administrator access for Windows); however, they are allowed to manage their data via FTP or other remote management tools. The user is disallowed full control so that the provider can guarantee quality of service by not allowing the user to modify the server or potentially create configuration problems. The user typically does not own the server. The server is leased to the client.
* Colocation web hosting service: similar to the dedicated web hosting service, but the user owns the colo server; the hosting company provides physical space that the server takes up and takes care of the server. This is the most powerful.
* Clustered hosting: having multiple servers hosting the same content for better resource utilization.
* Grid hosting : this form of distributed hosting is when a server cluster acts like a grid and is composed of multiple nodes.
* Home server: usually a single machine placed in a private residence can be used to host one or more websites from a usually consumer-grade broadband connection. These can be purpose-built machines or more commonly old PC's.

POKER

Poker is a popular type of card game in which players bet on the value of the card combination ("hand") in their possession, by placing a bet into a central pot. The winner is the one who holds the hand with the highest value according to an established hand rankings hierarchy, or otherwise the player who remains "in the hand" after all others have folded (the player who makes an un-called bet.).

Poker has many variations, all following a similar pattern of play. Depending on the variant, hands may be formed using cards, which are concealed from others, or from a combination of concealed cards and community cards.


The most popular poker variants are as follows:

Draw poker
Players each receive five — as in five-card draw — or more cards, all of which are hidden. They can then replace one or more of these cards a certain number of times.

Stud poker
Players each receive five — as in five-card stud — or more cards; some cards are dealt face up, one at a time, and displayed to other players at the table. The key differences between stud and 'draw' poker are that players are not allowed to discard or replace any cards in stud poker and that part of a players' hand in stud is exposed rather than the entire hand being hidden as in draw.

Community card poker
Players combine individually dealt cards with a number of "community cards" dealt face up and shared by all players. Each player will attempt to make the best five card poker hand using the community cards and their own face down cards. Two or four individual cards are dealt in the most popular variations, Texas hold 'em and Omaha hold 'em, respectively.

CASINO

A casino is, in the modern sense of the word, a facility that accommodates certain types of gambling activities. Casinos are often placed near or combined with hotels, restaurants, retail shopping, cruise ships and other vacation attractions. Some casinos are known for hosting live entertainment events, such as concerts and sporting events. Worldwide there are about 4750 casinos.

History of the term casino
The term originally meant a small villa, summerhouse or pavilion built for pleasure, usually on the grounds of a larger Italian villa or palazzo. There are examples of such casinos at Villa Giulia and Villa Farnese. In modern Italian, this term designates a bordello (also called "casa chiusa", literally "closed house"), while the gambling house is spelled casinĂ² with an accent.

During the 19th century, the term casino came to include other public buildings where pleasurable activities, including gambling and sports, took place. An example of this type of building is the Newport Casino in Newport, Rhode Island.

Not all casinos were used for gaming. The Copenhagen Casino was a theatre, known for the use made of its hall for mass public meetings during the 1848 Revolution which made Denmark a constitutional monarchy. Until 1937 it was a well-known Danish theatre.[2] The Hanko Casino at Hanko, Finland - one of that town's most conspicuous landmarks - was never used for gambling.